PROJECTS
Domo Tactical Comms
DTC is a global technology leader and their passion for innovation keeps them one step ahead in the rapidly changing and increasingly challenging environments they perform in, whether on the battlefield, the streets of our cities or the world’s largest sporting events.
Domo needed an urgent image library to support and promote the release of a new product. DTC are also targeting a particular requirement with this product and required the images to be suitable for online marketing via social media platforms, as well as to illustrate editorials and be used within their own marketing material.
This image library needed to be an interim resource until a larger shoot could take place without the restrictions in place due to COVID-19.
Domo’s brief contained planning detail for 250 shots of their product that were requested to be composed to illustrate not only the context that their product could be used in but also a number of environments.
“PixelLit Photography were professional, friendly and provided a turn-key service. They worked closely with the models provided by the UK Department for International Trade Defence and Security Organisation Export Team and completed a site survey prior to the photoshoot. The survey enabled the selection of the best locations that matched the story board concepts and optimised the timescales on the day of the photoshoot.
The resulting photographs focussed on our products in operational context and provided excellent image impact required for DTC’s on-line marketing campaign. Their professionalism made the whole process smooth and easy from a client’s point of view.”
